WE EXIST TO
WE EXIST TO
PUT PURPOSE BACK IN YOUR HANDS
TRUE DNA
THROUGHOUT HISTORY, LIFE SKILLS HAVE ALWAYS BEEN TAUGHT, LEARNED AND MASTERED THROUGH THE TASKS WE ARE GIVEN. REPETITIVE CHORES TAUGHT US DEXTERITY AND GAVE US CONFIDENCE TO TACKLE BIGGER AND MORE SIGNIFICANT CHALLENGES. IN SHORT, IT’S WHAT INSTILLED PURPOSE AND DRIVE.
SO, IT SHOULDN’T SURPRISE US THAT TODAY MANY FEEL LOST AND LACK MOTIVATION. WE NO LONGER MAKE OUR OWN COFFEE, MUCH LESS HUNT AND GATHER OUR OWN FOOD. LET’S FACE IT, SWIPING OUR PHONES IS THE MOST ACTION OUR HANDS ARE SEEING THESE DAYS.
AT TRUE, WE’RE DONE SITTING BACK AND WATCHING OTHERS DO OUR WORK FOR US. WE’RE PUTTING PURPOSE BACK INTO THE HANDS AND EQUIPPING PEOPLE WITH THE TOOLS TO HEROICALLY HANDLE ANY SITUATION.
BRAND ARCHETYPE: THE HERO
THE WARRIOR WITHIN
Heroes are motivated, fearless and determined. When there is a job to do, they bravely step up to get it done. They are driven by the desire to prove their worth and exert mastery over their
problems and challenges. Through their actions, heroes make sacrifices for others and exhibit extraordinary loyalty to those they love.
The TRUE brand embraces this archetype and strives to instill everyday valor in consumers who desire to be useful to family, neighbors and friends. We encourage all individuals to push
aside self-doubt, take charge when called and do the work that’s required. TRUE equips everyday heroes with purposeful tools that enable us all to
save the day in big or small ways.
WE BELIEVE
THERE IS NO
SUCH THING AS
MEANINGLESS WORK
CHARACTER IS
REVEALED THROUGH
ACTIONS
WORKING WITH YOUR
HANDS STIMULATES
THE MIND AND SOUL
IN STEPPING UP AND
TAKING MATTERS INTO
YOUR OWN HANDS
